About Me

PR, Marketing, Digital Content Specialist, and Brand Storyteller

I’m an experienced PR, marketing, and digital content specialist with a proven track record of delivering measurable results across both B2B and B2C landscapes. I have partnered with industry-leading brands such as Google, Amazon, Disney, and more — crafting digital strategies for companies ranging from fast-growing startups to $800M+ enterprises.

As a PR and Marketing Consultant based in Brooklyn, NY, I have collaborated with clients across cosmetics, fashion, technology, and wellness industries. My work focuses on strategic content development, social media management, CRM integration, digital campaign execution, SEO optimization, and data-driven analysis. With expertise in platforms such as Sitecore, Mailchimp, HubSpot, and Google Analytics, I create content ecosystems that enhance engagement, build brand authority, and deliver tangible ROI.

Over the years, I have led digital content strategies for global brands, optimized SEO and user engagement across websites and social channels, and coordinated high-profile activations at events like Cannes Lions, New York Advertising Week, and UN Climate Week. My approach combines creative storytelling with strategic insight, ensuring that every project aligns with brand objectives while adapting to the evolving digital landscape.

Currently, I serve as the Digital Marketing Manager at BBXO, overseeing the digital presence for four formalwear brands: Betsy & Adam, Xscape Evenings, Blondie Nites, and Ghrail NYC. I develop tailored content strategies, manage multi-platform campaigns, allocate marketing budgets, and drive customer engagement through innovation and meticulous performance analysis.

Previous roles include:

• Content Marketing Manager at PR Concierge — supporting world-renowned brands in creative industries with PR, digital content, and strategic communications.

• Digital Content Manager and PR Executive at Technicolor Creative Studios — leading PR campaigns, digital marketing initiatives, event planning, thought leadership programs, and internal/external communications for a global creative technology company.

My earlier career experience in public education — teaching in the NYC public school system — deeply informs my understanding of storytelling, consumer psychology, and strategic messaging that resonates across diverse audiences.

My Approach

At the intersection of creativity, strategy, and data, I specialize in helping brands find their authentic voice, tell their story effectively, and build lasting connections with their audiences. I am passionate about unlocking what makes ideas memorable — and transforming that insight into results-driven marketing strategies.

Skills & Expertise

• PR and Communications Strategy

• Short and Long-form Copywriting

• Digital Content Creation & Strategy

• Social Media Management & Growth

• SEO Analysis and Optimization

• Influencer & Creator Management

• Email Marketing & CRM Management

• Paid Social Strategy & Budget Management

• Event Planning & Experiential Marketing

• Analytics, Reporting & ROI Optimization

• Adobe Creative Suite | Sitecore | HubSpot | Mailchimp | Google Analytics

Personal Background

I was born and raised in Washington, D.C., immersed in the city’s rich street arts and music culture, where I developed a lifelong appreciation for human connection and storytelling. Now based in Brooklyn, NY, I bring both artistic creativity and strategic thinking to everything I do.

Education

• Oberlin College — Bachelor of Arts in Psychology, Minors in Africana Studies and Sociology

• Relay Graduate School of Education — Dual Master’s Degree in General and Special Education (Grades 7–12), New York, NY
  (Initial Certification: Students with Disabilities, Grades 7–12)